UR-PR has launched a revolutionary tool designed to elevate African music promotion on the global stage.

The new web app offers African musicians and labels the tools they need to effectively promote their music and gain the international recognition they deserve.

African music is gaining global recognition, yet many artists still face challenges in reaching new markets. UR-PR’s platform tackles this issue by offering a direct pathway to top media outlets, including the best African music blogs and websites like Unorthodox Reviews, OkayAfrica, Afrobeats Reels, and Album Talks. It also provides the tools needed to manage successful PR campaigns and amplify their reach.

“This platform is a game-changer for African musicians,” says Philip Edusei, co-founder of UR-PR’s parent company, Unorthodox Media. “We’ve designed it to empower artists by giving them the tools to take charge of their promotion and reach new audiences without the usual barriers.”

The platform’s all-in-one dashboard allows users to manage multiple campaigns, track progress in real-time, and adjust strategies to maximize impact. For labels, this means greater control over their artists’ promotional efforts and better results in terms of visibility and success.

With its official launch, UR-PR is poised to become an essential tool for musicians across Africa, including Ghana, Nigeria, South Africa, and Kenya, who are looking to make their mark on the global stage. This platform will help them get their music heard by audiences worldwide.